FOUNDER

Jesús F. Limón (b. 1976, Mexicali, B.C.) is an architect, educator, and visual thinker based in San Diego. He studied architecture at the Universidad Autónoma de Baja California (UABC) and later earned a second degree at Woodbury University in 2005, enabling him to practice professionally on both sides of the U.S.–Mexico border.

After working with several notable architects in the region, he founded Prismática in 2012 — an award-winning, binational practice focused on progressive, site-responsive architecture in the San Diego–Tijuana corridor.

Earlier in his career, Jesús collaborated with Germen Estudio, an experimental architecture and art collective in Tijuana, and later became an associate at Studio Teddy Cruz (now Estudio Teddy Cruz + Fonna Forman), where he contributed to major international exhibitions and cross-disciplinary urban research.

In 2008, he joined the office of Ted Smith and Kathy McCormick, participating in projects exploring creative models for real estate development and residential design in San Diego.

In parallel with his architectural work, Jesús is an active photographer and educator. He currently teaches design studio at the NewSchool of Architecture & Design and previously taught at Woodbury University. His work navigates architecture, visual culture, and the politics of everyday urban space.

PRINCIPAL

José F. García (Pancho) (b. 1978, Tijuana, B.C.) is an architect, builder, and educator working across the San Diego–Tijuana region. He received his Bachelor of Architecture from Woodbury University in 2005, where he was awarded the WSD Thesis Prize, and earned an Associate Degree in Architecture from Southwestern College in 1998.

Pancho is a co-founder and principal at Prismática — a collaborative, binational architecture and design studio established in 2012, focused on progressive spatial practices at the intersection of architecture, art, and urban experimentation.

His professional experience spans both international and local contexts. At RFD (Research Facilities Design), he contributed to large-scale research and laboratory projects in collaboration with renowned global firms including Foster + Partners and Morphosis. Notable projects include Masdar City in Abu Dhabi — a pioneering initiative in renewable energy and sustainable urbanism — and institutional work for the University of Texas at San Antonio.

Locally, he has worked with Dodd and Associates, an award-winning structural engineering firm based in San Diego known for tackling complex challenges with elegant, cost-effective solutions.

Alongside his practice, Pancho has taught architecture and design studio at multiple institutions, sharing his knowledge in both technical and speculative aspects of the field.